Public Relations & Marketing Strategy For Tamberma Restaurant Lagos
Client Overview:
Tamberma is a family-friendly restaurant and bar in Lagos, offering a warm and inviting dining experience with a blend of local and continental cuisine, refreshing cocktails, and a cozy ambiance. While already known for its excellent service and quality dishes, Tamberma aimed to enhance its digital presence, attract more families, and drive increased foot traffic. To achieve this, we implemented a comprehensive branding and marketing strategy, including social media revamp, influencer collaborations, and targeted promotions.
Objective:
- Rebrand Digital Presence: Optimize Tamberma’s online identity to reflect its family-friendly appeal.
- Boost Social Media Engagement: Develop a content strategy that fosters community interaction and engagement.
- Leverage Influencer Marketing: Partner with food and lifestyle influencers to expand brand awareness.
- Host a Family-Focused Food-Tasting Event: Showcase Tamberma’s diverse menu in a fun and engaging way.
- Increase Foot Traffic & Customer Loyalty: Implement targeted marketing efforts to drive reservations and repeat visits.
Solutions & Execution:
- Social Media Strategy & Content Creation:
- Optimized Instagram and Facebook with engaging family-oriented content, high-quality food photography, and visually appealing graphics.
- Developed a content calendar highlighting family-friendly meal options, special promotions, and behind-the-scenes content.
- Designed interactive posts, such as polls, quizzes, and user-generated content to build a loyal online community.
- Influencer Collaborations:
- Partnered with family lifestyle influencers and food bloggers to promote Tamberma’s welcoming atmosphere.
- Organized influencer visits and dining experiences to generate authentic content and word-of-mouth marketing.
- Family-Friendly Food-Tasting Event:
- Curated a special event featuring a kid-friendly menu, live entertainment, and engaging activities for families.
- Invited influencers, food critics, and loyal customers to generate online buzz and social media coverage.
- Encouraged attendees to share their experiences using branded hashtags and live
- Targeted Marketing Efforts:
- Implemented SMS marketing campaigns to inform families about exclusive offers and upcoming events.
- Ran paid social media ads targeting parents and family groups in Lagos, highlighting Tamberma’s kid-friendly offerings.
Results:
- 30% increase in Instagram followers and 40% boost in engagement within two
- 4M+ impressions and 600K+ reach from influencer marketing campaigns.
- 25% increase in family reservations and weekend bookings following influencer
- Successful food-tasting event with a 35% rise in repeat visits from
- Enhanced brand recognition as a go-to family dining spot in Lagos.
Conclusion:
Through a strategic blend of social media marketing, influencer collaborations, and family-focused events, Tamberma successfully strengthened its brand as a welcoming dining destination for all ages. The campaign increased engagement, drove more reservations, and positioned Tamberma as a top choice for families seeking a cozy, high-quality dining experience.
