Public Relations & Digital Marketing Strategy for Anchor Restaurant
Client Overview:
Anchor is a cozy restaurant and bar in Lagos, Nigeria, offering a mix of local and continental dishes, refreshing cocktails, and a welcoming atmosphere. Despite its appeal, Anchor sought to modernize its brand and increase visibility in a competitive market. To achieve this, we implemented a branding strategy that included a social media revamp, influencer partnerships, content creation, and a food-tasting event to generate buzz.
Objective:
- Rebrand Digital Presence: Refresh the restaurant’s image to attract a younger, family-friendly audience.
- Boost Social Media Engagement: Develop a content strategy to build an online
- Leverage Influencer Marketing: Partner with food and lifestyle influencers to expand
- Host a Food-Tasting Event: Showcase Anchor’s menu and create social media
Solutions & Execution:
- Social Media Revamp: Optimized Instagram and Facebook with high-quality content, a strategic content calendar, and engaging graphics.
- Influencer Partnerships: Selected food bloggers and lifestyle influencers to promote Anchor’s menu through reviews, posts, and exclusive offers.
- Food-Tasting Event: Curated an exclusive dining experience with influencers, critics, and customers, leading to significant social media coverage.
Results:
- 25% increase in Instagram followers and 35% boost in engagement within two
- 5M+ impressions and 500K+ reach from influencer marketing.
- 20% rise in reservations and walk-ins post-influencer
- 30% increase in bookings following the successful food-tasting
- Stronger brand recognition and local media visibility.
Conclusion:
Our strategic branding and marketing efforts successfully positioned Anchor as a leading dining destination in Lagos. By leveraging social media, influencer collaborations, and event marketing, the restaurant experienced substantial growth, increased engagement, and a boost in reservations.
